Winter X Games
Target goes all out when it comes to hosting their athletes at the X-Games and they went all out with the invitations, guest passes and other printed materials. The invites were first letterpress printed in two colors and then blind embossed with a Target seal. Invitees to the Chalet were sent a die cut pass that was to be worn around on a lanyard. We printed a series of five coasters that highlighted various areas of the Aspen, Colorado event site as well as daily menu cards that chefs would write the daily selections on.